MTV China- ready for Western prime time

A Reuters article about MTV expanding its coverage in China seems interesting especially for this last part:

'Eventually, Viacom hoped to export Chinese-produced content and original programs to other countries, (vice chairman of MTV Networks, Bill) Roedy said, noting that producing animated shows in China cost about one-fifth what it did in the United States. "China is a huge, huge priority for us," Roedy said.'

I'm all for cultural exchange but what are they implying here about this being such a priority? And shouldn't their announcements about MTV Base, their new African counterpart, also mention something about exporting local content too? Multi-national deals don't have to be a problem as long as there can be an some equitable give & take.